Wednesday, November 3, 2010

Day Two: Start Digging...

Whatever your topic you are going to need to get a seat and start digging. Even if you have been in the insurance industry for twenty years, you will need to do some research if nothing more than to verify facts.

It is important that you get in the frame of mind that you don't know it all. And that it is your duty to find out and deliver all the information that you can to the individuals that will be buying your book. But more importantly you need not look at the research process as anything more than you positioning yourself as an expert in your field.

Don't allow ego to stop you from getting the best book out to your prospective clients, customers or buyers. Because many times in the research process you will find that you will learn a few things that will help further your endeavors as well.

Be sure to remember that you have so many tools at your disposal:
  • the Internet
  • libraries
  • publications
  • interviews with peers or colleagues
  • and many, many other substantial resources
The most important thing to remember when writing a book is that you need to give yourself to discovering as much information as possible to help satisfy the needs of your readers.

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